Sources of New Ideas, Techniques for Generating Ideas, Introduction to Entrepreneurship in hindi
TLDRThe video discusses various idea generation techniques and sources used when starting an innovation or solving a business problem. It covers group discussions to come up with solutions, external sources like customers and competitors, and internal sources like R&D departments. It then explains structured techniques like focus groups, brainstorming, group idea writing sessions, problem solving frameworks, substituting components, and storyboarding. The goal is to take inputs from various sources, filter ideas through structured techniques, select the best ones, create plans, and implement to drive innovations.
Takeaways
- π Any innovation or problem solving requires generating ideas first
- ππ» Idea generation is a creative process that builds on observation, experience and strategy
- π§ Multiple internal and external sources can spark new ideas, like customers, competitors, employees, etc
- π£οΈ Group discussion and focus groups facilitate idea generation through open sharing
- π 'Brainstorming' encourages free flow of ideas without judgement
- βοΈ 'Brainwriting' has people silently write down ideas before sharing with the group
- π Combining existing ideas can lead to new innovations using techniques like SCAMPER
- β Asking questions like the 5Ws stimulates ideas based on problem solving methodology
- ποΈ 'Storyboarding' extracts ideas by building a story around a concept
- π― Multiple ideation techniques can be used together to maximize idea generation
Q & A
What is the purpose of idea generation?
-The purpose of idea generation is to come up with creative solutions and innovations to solve problems or challenges in business or when starting an innovation.
What are some external sources of ideas?
-Some external sources of ideas include customers, competitors, suppliers, trade fairs and conventions, published information and magazines, consultants, channel members, retailers, universities and research.
What is a focus group and how can it help generate ideas?
-A focus group is a structured discussion with a group of individuals who provide information. A moderator leads the focus group through an open in-depth discussion, which helps generate new ideas and develop concepts.
How does brainstorming help in idea generation?
-Brainstorming involves a free discussion among a group of people without criticism of ideas. Even strange ideas are accepted. Combining different ideas can lead to creative solutions.
What is SCAMPER and how does it promote idea generation?
-SCAMPER is a checklist that uses action verbs as prompts to modify existing ideas or create new products. Examples are substituting components, combining existing ideas, adapting concepts or putting ideas to new uses.
What is brain writing?
-In brain writing, participants write down their ideas individually and then share them with each other to get additions or refinements, combining different ideas at the end.
What questions can one ask using the 5Ws and 1H approach?
-The 5Ws and 1H approach involves asking the questions - Who, What, When Where, Why and How. Asking these questions, individually or in groups, generates different ideas and information.
What is storyboarding?
-In storyboarding, a concept is shown in a cartoon form. Participants then develop a story from it. Ideas are taken from different people and combined to generate an overall idea.
What is the role of a moderator in a focus group?
-A moderator leads the focus group discussion. They provide structure to the discussion and ensure it stays on track to generate ideas while allowing free exchange of thoughts.
How can complaints be a source of new ideas?
-Analyzing customer, retailer or supplier complaints can reveal insights and opportunities for service improvements or innovations in products to resolve issues.
Outlines
πIdea Generation Methods and Techniques
The first paragraph discusses various methods and techniques for generating new ideas and innovations, such as group discussions, focus groups, brainstorming sessions, Scamper method, SCAMPER checklist, and asking thought-provoking questions. It emphasizes that new ideas emerge by combining different perspectives through structured interactions.
πExternal and Internal Sources for Ideas
The second paragraph talks about the different external and internal sources within a company to get ideas from, such as customers, competitors, suppliers, published information, employees, complaint system etc. It mentions how paying attention and processing these sources can lead to innovative ideas.
Mindmap
Keywords
π‘idea generation
π‘brainstorming
π‘focus groups
π‘SCAMPER
π‘storyboarding
π‘internal sources
π‘external sources
π‘lateral thinking
π‘frequency
π‘implementation
Highlights
Ideas do not come on their own, they originate from some thought process or experience
Group discussion is a common method to generate ideas where people share suggestions to solve a problem
External sources like customers, competitors, suppliers etc. can provide ideas
Internal R&D departments are also idea sources
Focus groups follow a structured discussion format led by a moderator to generate ideas
Brainstorming involves free discussions without criticism to enable creative ideas
Combining different ideas can lead to innovative concepts
SCAMPER uses verbs to prompt new ideas like substitute, combine, adapt etc.
Asking questions like why, where, when can elicit ideas
Storyboarding extracts ideas by building a story around a concept
Focus groups follow a structured discussion format led by a moderator to generate ideas
Observing complaints can provide ideas to improve products
Sales teams interacting with customers can be idea sources
Published information like magazines and research can provide ideas
Idea generation is the basis for any innovation
Transcripts
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