I designed a Logo in 15 mins | Graphic Design Challenge!

Anik Jain

20 Nov 202320:23

EducationalLearning

32 Likes 10 Comments

TLDRThis is a video where a logo designer takes on the 15 minute logo design challenge. She first generates a random brief for a fashion company called 'Poppy' that sells fast, low-cost clothing online. The brief specifies that the logo should use the color purple. When she opens Illustrator, a 15 minute timer starts. She quickly researches existing fast fashion logos, then starts designing. She chooses the font and layout for the logo type, settles on a fun inverted 'P' design, and creates a brand pattern. She also makes an emblem with the name. By the end, despite the time pressure, she has created a professional-looking logo, patterns, and brand assets - an impressive result completed in just 15 stressful but creative minutes.

Takeaways

😄 She is challenging herself to design a logo in 15 minutes using a randomly generated brief
👩‍💻 She will generate the brief, review it, then start the 15 minute timer when she opens Illustrator
🏷️ The randomly generated brief is for a fast fashion brand called Poppy that sells online only
⏱️ She spends the first 2 minutes researching existing fast fashion brand logos for inspiration
✏️ She decides on some font and layout options for the logo type that fit the fun, nostalgic brand personality
🌈 She settles on making the logo purple to meet the brief criteria of using that color
◀️ She creates a secondary brand asset by making a pattern out of the P letterform
🚩 She adds an emblem using the logo to demonstrate how it could be applied
🎯 She meets the goal of creating brand identity elements within the 15 minute time constraint
😎 She challenges viewers to attempt the 15 minute logo challenge themselves

Q & A

What is the main challenge the speaker takes on?
-The main challenge is to design a logo in under 15 minutes with constraints like having a randomly generated brief and time limit.
What tools and platforms does the speaker use?
-The speaker uses Good Brief and Illustrator to generate a fake brief and then design the logo respectively. A timer is used to keep track of the 15 minutes.
What kind of company is Poppy?
-Poppy is a fast fashion company that sells business clothing made from low cost materials only online.
Who is Poppy's target audience?
-Young adults.
What design elements does the logo require?
-The logo requires use of the color purple and a wordmark using the company name Poppy.
What font is used for the logo?
-The font AllRoundGothic is used for the Poppy logo.
How is the final logo constructed?
-The logo uses inverted P's to create a pattern which is also used to make an emblem. The wordmark Poppy is kept simple and clean.
What applications of the logo are shown?
-The logo is shown on a t-shirt graphic and in a mock online store graphic.
What is the purpose of this challenge?
-The purpose is to challenge logo design skills under a short time limit and recommend viewers to try the same challenge.
Where did the speaker get the idea for this challenge?
-The idea came from watching fellow designer Abby Cunic's videos.

Outlines

00:00

🎥 Introducing the 15-minute logo design challenge

The first paragraph introduces the 15-minute logo design challenge. The goal is to design a complete logo in 15 minutes to test one's skills under a time constraint. A website will be used to generate a random design brief that will provide the brand name and other details before the timer starts.

05:01

🖥️ Generating the design brief and setting up to start the timer

The second paragraph describes the process for generating the random design brief from the website goodbrief.com. The brief is for a fashion brand called "Poppy" selling fast fashion geared towards young adults. The preferences are specified for a wordmark logo using the color purple. The timer will start as soon as the Illustrator file is opened.

10:06

⏱️ Working on the Poppy logo design with the timer running

The third paragraph shows the work on the Poppy logo design with the timer running. Different font options are explored for the wordmark, playing with uppercase and lowercase letters. The spacing and alignment of the letters are refined to create an appropriate look and feel.

15:07

🎨 Finalizing the Poppy logo design

The fourth paragraph finalizes the Poppy logo design by deciding on the letter spacing alignment and colors. A brand pattern is created using the letter P, and an emblem mockup is made with the brand name on a circle. The timer runs out before further refinements can be made.

20:07

🏁 Completing the 15-minute challenge

The fifth paragraph concludes the 15-minute challenge. The created logo and brand pattern are reviewed and considered successful given the tight time limit. The experience is described as stressful but fun and viewers are encouraged to try the challenge themselves.

Mindmap

Keywords

💡Logo design

The main activity described in the video is logo design. The host takes on the challenge of designing a logo within 15 minutes based on a randomly generated brief. Logo design involves creating a brand mark that visually represents a company or product.

💡Time constraint

A key element of the logo design challenge is the 15 minute time limit. This adds pressure and difficulty, forcing the designer to work quickly. The video shows the process of rapidly ideating and executing within a short timeframe.

💡Branding

The logo is a critical part of a company's brand identity. The video focuses on how to design an appropriate logo that conveys the right brand values, like nostalgia and approachability for the fashion company.

💡Word mark

The brief specifies that the logo should be a word mark, which is a text-based logo using the company name. This guided the host's design process to focus on stylizing the name itself.

💡Fast fashion

The random brief generates a fast fashion clothing company, which sells inexpensive, quickly-produced garments. Understanding this industry context informs the logo design aesthetic and brand identity.

💡Visual elements

The host experiments with different visual elements like font choice, letter spacing, capitalization, color, and more to create the fashion logo and supporting brand assets.

💡Brand pattern

One output is a repeating brand pattern using the inverted 'P', which draws inspiration from the logo shape and could be used in packaging, stores, etc.

💡Brand emblem

Another deliverable is a brand emblem featuring the logo and company name, which conveys legitimacy and could go on merchandise.

💡Mockup

The video concludes by showing the finished logo on a t-shirt mockup, demonstrating one application of the brand identity developed in a short time.

💡Process

Overall, the video provides a look into the logo design process, including research, ideation, iteration, refinement, and finalization within an intense 15-minute challenge.

Highlights

Going to challenge myself by designing a logo in 15 minutes using a randomly generated brief

Will spend 2 minutes researching existing fast fashion brand logos for inspiration

Selected the font 'All Round Gothic' for its playful, nostalgic vibe fitting the target audience

Created variant with some letters upright and some upside down for visual interest

Ensured proper spacing between letters to avoid connections that alter legibility

Chose vibrant purple and pink colors fitting fast fashion's lively aesthetic

Designed a seamless pattern using the P for potential packaging and branding applications

Created an emblem with centered text for use on merchandising

Final logo works as full wordmark or abbreviated with just the P

Added mockup with model photo to visualize branding potential

15 minute time limit added fun challenge and pressure to workflow

Resulting logo looks professional and appealing despite tight time constraint

Recommend trying this speed logo design challenge for practice

Credit inspiration to designer Abby Schoneck who proposed idea

Challenge viewers to attempt their own 15 minute logo project

Transcripts

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