Prep for jobs in digital marketing & e-commerce | Google Digital Marketing & E-commerce Certificate

This paragraph discusses the significant rise in online sales during 2020 due to global changes, leading to an increased demand for e-commerce jobs. It mentions a 2021 report that found the number of digital buyers reached 2.14 billion. The speaker, Mike, encourages the audience to apply their newly acquired knowledge in digital marketing and e-commerce to secure jobs in this growing field. He introduces the upcoming segment of the course, which will focus on preparing for the job interview process, including creating a portfolio and a resume, and handling interview questions.

The paragraph emphasizes the importance of creating a portfolio to showcase one's work, experience, style, and methods in the digital marketing and e-commerce industry. Erika, a people consultant at Google, explains that portfolios can take various forms, such as websites, slideshow presentations, or printed documents. She advises on the types of projects to include, the need for organization, summarizing goals and outcomes, highlighting transferable skills, and demonstrating a willingness to learn. Erika also discusses the role of a resume in presenting one's background, skills, and accomplishments to potential employers.

This section provides guidance on creating a resume that makes a candidate competitive for digital marketing and e-commerce positions. It defines what a resume is and distinguishes it from a CV. The paragraph outlines the typical sections of a resume, such as personal information, experience, education and training, and skills. It advises on using templates for a professional look and the importance of tailoring the resume to the specific requirements of the job, including highlighting relevant skills and experiences gained from the certificate program.

The paragraph discusses strategies for finding job listings online and the role of recruiters in the hiring process. It encourages job seekers to keep their information up-to-date and to be proactive in applying to multiple positions. The speaker also talks about the interview process, including preliminary and follow-up interviews, and the importance of preparation. The paragraph ends with a message of resilience and persistence in the face of potential rejection, emphasizing the vast number of opportunities available.

This section highlights the importance of conducting pre-interview research to align with the company's values and to understand its reputation. It suggests reading reviews, learning about the company's culture, and preparing for the interview by understanding the job requirements and the company's products or services. The paragraph also discusses building rapport with interviewers by understanding their background, being genuine, and asking thoughtful questions about the company and role.

The paragraph provides tips for effectively communicating during interviews, using the STAR method (Situation, Task, Action, Result) to structure responses to interview questions. It also discusses the importance of building a friendly and empathetic relationship with interviewers, understanding the company culture, and using professional language. The speaker advises on preparing an elevator pitch to succinctly introduce oneself and highlight unique qualities relevant to the position.