I Studied 16,000 X Accounts - This is How You Grow On X (Twitter)
TLDRThe video script discusses strategies for growing a social media presence, highlighting insights from smaller creators who have achieved success in unique ways. It emphasizes the importance of engagement, authenticity, and focusing on a digital product to organically attract a following. The video suggests leveraging features like Spaces for real-time interaction and the power of a distinctive personal brand to stand out in a crowded digital landscape.
Takeaways
- 🔍 Smaller creators can outperform larger ones by focusing on engagement and authenticity rather than just follower count.
- 💡 The importance of engagement diminishes at a certain point, as high engagement can become expected for large accounts.
- 🎤 Utilizing the 'spaces' feature on X can significantly boost growth by collaborating with larger creators and leveraging their audience.
- 🚀 Injecting personality and authenticity into content is crucial for connecting with the audience in a world where content is often replicated.
- 🌟 Showcase your unique attributes and traits to differentiate yourself from others in your niche.
- 📈 Focus on creating value through your digital product, as word of mouth can drive growth more effectively than traditional tactics.
- 🛠️ Social media growth should be a result of the value you bring through your product or service, not the primary focus.
- 📝 Understanding and mastering copywriting is essential for effective communication and growth on social media platforms.
- 📈️ Continuous learning and applying new skills is key to the never-ending journey of growing as a creator on X.
- 🎯 Tailor your content to bring a sense of likeness and optimism, as this can resonate with a wider audience seeking an escape from the mundane.
Q & A
What was the main discovery from studying over 16,000 X profiles?
-The main discovery was that smaller creators are doing things better than bigger creators, and there are three unexpected lessons that are more important for understanding growth on the platform.
What was the initial video about and what feedback prompted further investigation?
-The initial video was about how to go from 0 to 10,000 followers on X quickly. A comment questioning the effectiveness of the advice for some users prompted further investigation.
What is the significance of engagement in the context of the script?
-Engagement is not everything. While large accounts get lots of likes and reposts, this level of engagement is expected and doesn't necessarily equate to learning something new from the content creator.
How can smaller creators with under 10,000 followers teach us more than expected?
-Smaller creators can offer unique insights and strategies for growth that may be overlooked by larger accounts, such as utilizing underused features and focusing on authenticity and personal brand.
What is 'orbit' and how can it be used effectively on X?
-Orbit refers to the feature of 'spaces' on X, which allows users to host and join virtual rooms for discussions. It's underused but can be a powerful tool for networking, gaining exposure, and growing a community.
How has Nicholas Verge successfully grown his followers on X?
-Nicholas Verge has grown his followers by hosting spaces with larger creators, leveraging their audience to build his own community and increase his visibility.
What is the first lesson from the script and how does it enhance the X experience?
-The first lesson is to participate in 'orbit' or spaces on X, which can make the experience more fun, help sharpen speaking skills, and provide opportunities to interact with influential people in real-time.
What unique approach does Jake Youngblood take with his content?
-Jake Youngblood injects his own personality and authenticity into his content, bringing a unique brand of irrational optimism that makes his content more interesting and engaging.
What is the powerful tactic used by Lewis Pereira for his account growth?
-Lewis Pereira has focused on developing his digital product, Audio Pen, and growing his account organically through the value it brings rather than traditional growth tactics.
What is the main takeaway from the script for creators looking to grow on X?
-The main takeaway is that focusing on creating valuable content and products, leveraging underused features like 'spaces', and injecting authenticity and personality into content can lead to organic growth and community building on X.
Why is copywriting considered an essential skill for creators in the final part of the script?
-Copywriting is essential because it helps creators effectively communicate their unique value proposition and engage their audience in a way that resonates and drives growth.
Outlines
🔍 Unexpected Lessons from Small Creators
After studying over 16,000 social media profiles, it was discovered that smaller creators often outperform larger ones in meaningful ways. The investigation began with an intent to guide new creators on rapid follower growth but shifted focus upon realizing that engagement metrics alone don't tell the whole story. Three smaller creators were identified who exemplify this by leveraging unique strategies that go beyond conventional engagement metrics. The first lesson underscores the importance of utilizing platform-specific features, like 'spaces' for real-time interaction, which can significantly enhance one's experience and growth on the platform. Another creator demonstrated the impact of infusing personal authenticity and optimism into content, setting it apart in a crowded space. These insights prompt a reconsideration of what constitutes effective social media strategy, emphasizing creativity, genuine interaction, and personal flair over mere numbers.
🚀 Growth Beyond Conventional Wisdom
The narrative continues with the story of a creator who achieved nearly 10,000 followers by defying conventional online presence advice, such as having a polished profile and banner. This leads to the introduction of Leis Pereira, an entrepreneur focused on building a digital product, Audio Pen, which gains traction organically through real value rather than social media gimmicks. This example illustrates that genuine product value can drive social media growth as a secondary effect, suggesting that creators should concentrate on their core offerings before obsessing over growth strategies. The section concludes by highlighting the importance of product focus over social media tactics and provides a segue into the significance of mastering copywriting for effective communication and marketing, positioning it as a crucial skill for creators on any platform.
Mindmap
Keywords
💡Engagement
💡Spaces
💡Authenticity
💡Digital Product
💡Social Media Growth
💡Analytics
💡Copywriting
💡Niche
💡Community Building
💡Value
Highlights
The study analyzed over 16,000 X profiles to discover strategies that smaller creators use to outperform larger ones.
Engagement isn't everything; large accounts may have high engagement, but it's often expected and doesn't necessarily equate to learning.
Smaller X users with under 10,000 followers can offer valuable insights and strategies for growth.
Spaces on X are an underutilized feature that can significantly boost engagement and community building.
Nicholas Verge's rapid growth is attributed to hosting Spaces with larger creators, leveraging their audience for his own benefit.
Authenticity in content creation is crucial; Jake Youngblood's unique brand of irrational optimism sets him apart.
Identify and emphasize your unique attributes and traits in your niche to bring authenticity to your content.
Lewis Pereira's account growth demonstrates that focusing on a digital product can organically drive social media growth.
Social media growth should be a result of the value you bring through your product, rather than growth tactics.
The importance of understanding and applying copyrighting skills for effective content creation and growth on X.
Writing a few tweets and threads per week with a well-crafted profile is standard advice for growing followers on X.
Joining and participating in Spaces can be a stepping stone to creating your own and fostering a community.
Being a guest in larger creator's Spaces can expose your content to a broader audience and potentially gain more followers.
Injecting personality and authenticity into content is essential for connecting with the audience in a world of copycats.
Social media can be an escape, so bringing a sense of likeness and optimism can attract people who resonate with that energy.
Creating and selling a valuable digital product can lead to organic growth and word-of-mouth promotion.
Focusing on the product and its value is more important than growth tactics for sustainable social media success.
Transcripts
Browse More Related Video
How To Do Social Media Marketing The Right Way In 2023
Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn
Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate
Become A FULL TIME Content Creator In 12 MONTHS (or less)
Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video)
Ecommerce trends 2024 - what's working now
5.0 / 5 (0 votes)
Thanks for rating: